Field Report · 05
Changing the question
+35% active customers for a US vet network — by refusing to fight for 'vet near me'.
Sector
Veterinary hospital network
Region
United States
Duration
8 months
Services
Local SEO · Content strategy · GBP at scale
The brief
A US veterinary hospital network, undifferentiated in a saturated local market with aggressive corporate chains dominating map packs.
The situation
'Vet near me' was a losing battle. The corporate chains had review counts they couldn't touch, and the map pack rewarded scale over care.
Turning point
We stopped trying to win the question every competitor was answering, and started owning the questions only they could answer — breed-specific, neighbourhood-specific, life-stage-specific.
The playbook
Three moves that changed the trajectory.
Neighbourhood-level landing pages with local proof
Each clinic got hyper-local pages featuring real cases, real reviews and real staff.
Google Business Profile optimisation at scale
Weekly posts, Q&A moderation, and photo cadence across every location.
Reviews and citation velocity programme
Systematic ask-and-answer flow that lifted review counts without gaming the guidelines.
Sound familiar?
Facing a similar problem? Let's talk.
Fifteen minutes on a call is usually enough to know if we're a fit — and where we'd start.
The outcomes
What the numbers did next.
In their words
"We used to compete on convenience. Now we compete on the care people wanted anyway."
— Head of Marketing, US veterinary network
Let's work together
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