Field Report · 04
The cobbler's children
+206% for a global agency who ran SEO for everyone else — except themselves.
Sector
Global digital marketing agency
Region
International · 10+ years
Duration
12 months
Services
Managed SEO · AI search · Digital PR
The brief
A ten-year-old international marketing agency with strong authority but flat growth for two years. Their internal team was fully deployed on client work.
The situation
The classic cobbler's children problem. Every project got prioritised over their own. Meanwhile, category-leading competitors were building topical authority faster.
Turning point
We slotted in as an extension of their team, not a competing voice. Weekly rhythm, shared docs, no ego. They kept the client relationships; we kept their own site moving.
The playbook
Three moves that changed the trajectory.
Topical authority build-out for AI search
Rebuilt cluster structure around the services they actually wanted to win.
Comparison and 'best of' commercial content
Captured buyers already researching agency shortlists.
Digital PR wins across MarTech publications
Recovered share of voice in the industry press their prospects read.
Sound familiar?
Facing a similar problem? Let's talk.
Fifteen minutes on a call is usually enough to know if we're a fit — and where we'd start.
The outcomes
What the numbers did next.
In their words
"We hired a peer, not a vendor. It's the only way this partnership works."
— Managing Partner, international marketing agency
Let's work together
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